Imagine, you are leading the Communication team of Coca Cola, and you receive news during Christmas eve that 3 of your products out of 5 million have been contaminated with poison. What method and what madness would you need to handle such a crisis. Let’s hear it from someone who did it, and much more in her elaborate career as the Communication Director of Coca Cola, managing 26 countries in Europe. Please welcome Anastasia Sideri.
September 8, 2021
